· 1 minute read
How a Small Nonprofit Can Start on YouTube
The short answer
I'm setting up YouTube channels for the nonprofits I work with, including my own, so people can find them through search and social media. Short 15 to 30 second videos matter most right now. Two real channels are already live, mine and Ask G-Pop's, both linked inside this letter.
From The Friday Letter, my weekly email for nonprofit founders.
Had an amazing week here, and am slowly bringing everything to a home plate. I’ve noticed the power of having my emails connected to my Claude, and pacing myself every Friday to deliver to my clients, but also deliver to the general populace.
So for me, what I’m doing next is making sure that I have content for the search engine algorithms, but also that I have content for social media as well, since I’m drawing everyone in to be able to see the services the business provides, but also carefully making sure that I don’t hit any algorithmic errors, since we are all at the whim of these search engines and social networks when it comes to the internet.
With that said, we’re in the middle of launching a new YouTube channel for a client, in which I’ll show over time. And actually... now that I think about it, I do have one I can show, or rather two. My YouTube channel and one of my other client’s YouTube channels:
- Mine: youtube.com/@theweb3family
- Ask G-Pop: youtube.com/@AskGpop
The reason this is important is because I’m creating a pathway for all my clients to build their own audience and climb the algorithms through it.
So along with branding and websites, I can say officially that we do social media as well.
And one of the key things we’re learning about social media is that 15-30 second videos are key, at least that’s what I’m learning from the research.
Either way, I’ll keep everyone posted over time. If anyone needs any help, let me know. If you want a new letter every Friday, join The Friday Letter here.
Hi, I’m Christopher. I run The Web3 Family, a creative studio for nonprofits in Inglewood, California. Every Friday I share what I learn building for founders like you.
Want a new lesson every Friday? Join The Friday Letter, it’s free.